For most people, the start of the year symbolises new beginnings and fresh starts. It’s a time bursting with hope and hefty vows that somehow this year will be better than the previous. Whether that means cutting down how much you drink or picking up new hobbies that give you the balance you’ve been craving, we’re here for the enthusiasm in 2023!!
We’re even more excited about the launch of the powerhouse skincare brand, Uncover, in Nigeria this month, following a successful launch in East Africa.
The Uncover journey began during the global pandemic with Nairobi-based founders, Jade Oyateru, Catherine Lee and Sneha Mehta, and their strong desire to challenge the status quo and push the boundaries of what skincare should be for women in Africa and around the world. Since then, the brand has been available in Uganda and Kenya with the release of over ten skincare products, ranging from hydrating moisturisers and revitalising cleansers to sunscreens and sheet masks, as well as the first ever pimple patch created by an African brand.
This community-built skincare brand unites the best of K-Beauty skincare technology with African botanicals to meet the skincare needs of their community. On a mission to make Africa a priority and not an afterthought, Uncover celebrates every blemish, every stretch mark, every woman, and every body, encouraging patience, consistency and to wear your skin with pride.
Jade Oyateru, Uncover Co-Founder & COO says, “Uncover was created to show that beauty products can be formulated with Africans in mind. We are a one-stop shop dedicated to advancing not only skincare but self care.”
Uncover’s healthy and effective products are formulated by experts and backed by science to effectively meet the skincare needs of each user. These skincare products, in turn, represent the brand’s ethos— wellness and positive energy, through affirmative packaging.
In January 2023, Uncover will officially launch in Nigeria and we’re excited to welcome this powerhouse brand onto the Nigerian beauty market.